Pollard Banknote’s Exclusive Pollard Playbook® A
Record Setting Sensation With Ohio Players
WINNIPEG, Manitoba (November 28, 2012) --
Pollard Banknote Limited (TSX:
PBL) (Pollard Banknote) is pleased to share another recent success of its
exclusive Pollard PlayBook® instant ticket product innovation, now in the Ohio
market. Launched on September 9, 2012, the
Ohio Lottery’s Lucky 7s Playbook has become the Lottery’s
bestselling $20 game since 2006, and has sold 48% higher than the average $20
game launched by the Lottery since 2002.
“Lucky 7s Playbook has had a positive impact on overall
sales performance of our $20 games. Thanks to effective game concept testing and
a successful prelaunch rollout strategy, we feel that the value of this product
goes beyond offering players a new product with extra entertainment value,”
said Dennis Berg,
Director, Ohio Lottery. Berg continued, “Lucky 7s Playbook
is a true testament to the cooperative and collaborative effort put forth by
product development and sales teams at the Ohio Lottery and Pollard Banknote.
Innovative products like the Pollard PlayBook® are a perfect fit with our
product diversification plan, as we optimize our game plan to appeal to a
broader range of players and increase contributions to education within the
State of Ohio.”
From concept to launch, the introduction of Lucky 7s Playbook
in Ohio has been carefully planned and executed. First tested as part of a
webbased research study, the game proved to be an exceptionally attractive $20
product to instant ticket players in Ohio and a strong fit with the Lottery’s
strategic product diversification plan. Once incorporated into the Ohio
Lottery’s launch schedule, Pollard Banknote collaborated with the Lottery to
train its Lottery Sales Representatives on the game’s unique features and assist
with the expansion and improvement of the Lottery’s retail facings to maximize
players’ response to the launch of Lucky 7s Playbook.........................
