JUMBO Expands Into USA Through Joint Venture

• 50/50 Joint venture company established in New York to provide new generational lottery solutions incorporating Internet, physical merchandising and lottery affinity/loyalty programs to US retailers.
• Contract signed with first customer that serves 15,000 retail locations in several US states.

TOOWONG, Queensland, Australia (November 29, 2012) -- Leading interactive lottery business, Jumbo Interactive Limited (ASX: JIN), is pleased to announce an important step into the US lottery market with the launch of a joint venture with Retail Gaming Solutions (RGS), a New York based company specialising in physical lottery merchandising and affinity programs.

The move follows Jumbo’s strategy of entering new markets and embracing established lottery retailers by providing interactive solutions to grow lottery sales. The move also gives Jumbo exposure to the $A60 billion North American lottery market with games such as the US Powerball and Megamillions. This week the US Powerball has jackpotted to US$550 million and in March 2012, the Megamillions game jackpotted to US$640 million.

The new joint venture company, called “Lotto Points Plus” (LPP), will be equally owned by Jumbo and RGS and is based in New York. LPP will market a unique lottery retailer solution to existing lottery retailers with the goal of increasing lottery sales. The unique solution incorporates advantages from new technologies (provided by Jumbo) with innovative, in-store lottery merchandising and affinity/loyalty programs (provided by RGS).

A distribution and implementation program for the LPP solution has already commenced. Launching next month, one of America’s largest distributors to the convenience store industry will begin rolling out the LPP retailing solution to its network of over 15,000 independent retail locations across several northeast US states. ............................

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