Pollard Banknote’s Exclusive Pollard Playbook® A Record Setting Sensation With Ohio Players

WINNIPEG, Manitoba (November 28, 2012) -- Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to share another recent success of its exclusive Pollard PlayBook® instant ticket product innovation, now in the Ohio market. Launched on September 9, 2012, the Ohio Lottery’s Lucky 7s Playbook has become the Lottery’s bestselling $20 game since 2006, and has sold 48% higher than the average $20 game launched by the Lottery since 2002.

“Lucky 7s Playbook has had a positive impact on overall sales performance of our $20 games. Thanks to effective game concept testing and a successful prelaunch rollout strategy, we feel that the value of this product goes beyond offering players a new product with extra entertainment value,” said Dennis Berg,

Director, Ohio Lottery. Berg continued, “Lucky 7s Playbook is a true testament to the cooperative and collaborative effort put forth by product development and sales teams at the Ohio Lottery and Pollard Banknote. Innovative products like the Pollard PlayBook® are a perfect fit with our product diversification plan, as we optimize our game plan to appeal to a broader range of players and increase contributions to education within the State of Ohio.”

From concept to launch, the introduction of Lucky 7s Playbook in Ohio has been carefully planned and executed. First tested as part of a webbased research study, the game proved to be an exceptionally attractive $20 product to instant ticket players in Ohio and a strong fit with the Lottery’s strategic product diversification plan. Once incorporated into the Ohio Lottery’s launch schedule, Pollard Banknote collaborated with the Lottery to train its Lottery Sales Representatives on the game’s unique features and assist with the expansion and improvement of the Lottery’s retail facings to maximize players’ response to the launch of Lucky 7s Playbook.........................

To access the Daily News Service, log on to: http://www.lotteryinsider.com/nasplnews.htm

To access the Daily News Service Mobile/ iPad Site: http://www.lotteryinsider.com/news/mobile_version/index.htm

Follow us on Twitter: http://twitter.com/LotteryInsider